How to Build an Email List and Grow Your SaaS

Every successful SaaS business starts with building relationships. One of the best ways to do this is by growing an email list. Your email list is your direct line to your users and customers. It's how you keep them updated, engage them, and eventually turn them into loyal paying users.

So, how do you build an email list when you're just starting out? It's easier than you might think if you have the right tools and mindset. Let’s dive in.

Start with Value

People don't give their email addresses away for nothing. They want value in return. Think about what your audience needs and how you can solve their problems. For example, if your SaaS helps businesses manage their projects, you might create a guide on "10 Steps to Streamline Your Project Workflow." The idea is to offer something that’s worth giving up their email address.

This is where FastStartup’s templates can make your life easier. You can use the marketing templates to create landing pages that highlight your offer. These templates are already designed to convert visitors into subscribers, so you don't need to start from scratch.

Create a Simple Signup Process

Nobody wants to fill out a long form. The easier it is to sign up, the more likely people will do it. Stick to asking for just the email address. If you need more information, you can collect it later.

With FastStartup’s tools, you can quickly set up a clean and effective signup form. Once it's ready, connect it to your email marketing platform, and you're good to go.

Build Landing Pages That Convert

A landing page is your email list's secret weapon. It's the place where you convince visitors that giving you their email is worth it. A great landing page has a clear headline, a short explanation of your offer, and a strong call-to-action.

FastStartup's landing page templates are built for this exact purpose. They’re optimized for conversions, which means they’re designed to get results. All you need to do is plug in your content.

Share Your Landing Page Everywhere

Once your landing page is live, the next step is to drive traffic to it. Share it on social media, include it in your blog posts, and add a link in your email signature. You can even run paid ads to reach a wider audience.

The more places you share your landing page, the more people will see it. And the more people see it, the more email addresses you’ll collect. It’s a numbers game.

Use Pop-Ups Wisely

Pop-ups can be annoying if they’re not done right. But when used strategically, they can be a great way to grow your email list. For example, you can set up an exit-intent pop-up that appears when someone is about to leave your site. Offer them a discount or a free resource to convince them to stay and sign up.

FastStartup’s templates make it easy to add pop-ups to your site without needing to code anything. You can customize the design and messaging to fit your brand.

Offer Ongoing Value

Getting someone to sign up is just the beginning. To keep them on your list, you need to deliver ongoing value. This could be through helpful tips, exclusive content, or product updates. The key is to stay consistent and make sure your emails are worth opening.

With FastStartup, you can set up automated email campaigns to keep your subscribers engaged. Automation saves you time while ensuring that your audience stays connected to your brand.

Experiment and Improve

Building an email list isn’t a one-time task. You need to keep experimenting to see what works best. Try different landing page designs, test new offers, and tweak your email content. Track your results and use the data to improve.

FastStartup provides analytics tools that help you understand what’s working and what’s not. Use this information to make smarter decisions and grow your list faster.

Why Your Email List Matters

Your email list is more than just a bunch of names and addresses. It's your direct connection to people who are interested in what you’re building. Unlike social media followers, you own your email list. That means you can reach your audience anytime, without worrying about algorithm changes.

When done right, your email list can become one of your most valuable business assets. It’s how you nurture leads, drive sales, and build a loyal community around your SaaS.

Start Growing Your List Today

The best time to start building your email list was yesterday. The second-best time is today. With tools like FastStartup, you don’t need to spend weeks figuring out how to get started. Everything you need is already set up and ready to go.

Visit FastStartup Templates to explore the marketing and growth templates. Use them to create pages that generate leads and grow your SaaS. Remember, building an email list isn’t about collecting addresses. It’s about building relationships. And those relationships are what will help your SaaS succeed.