Content Creation to Grow Your SaaS Business

Content creation is one of the most effective ways to grow your SaaS business. It's not just about blogging or tweeting. It’s about sharing useful knowledge and creating trust with your audience. The goal is to attract people who might need your product and show them that you can solve their problems.

Why Content Matters

Building a SaaS business is tough. You’re managing development, marketing, and customer feedback. It's easy to overlook content. But here’s the thing: content works even when you’re not. A good blog post, video, or guide can bring in leads for months or even years. It’s like planting seeds that grow over time.

When people search for solutions online, they want clear and helpful answers. If your content answers their questions, they start to trust you. Trust is key when someone decides whether to sign up for your SaaS. Content also helps with SEO, making your site easier to find.

Start Simple

If you’re just starting out, don’t worry about being fancy. Focus on writing about what you know. You’re building a SaaS business, so you’ve already learned things others want to know.

Ideas to Share:

• Solving tricky problems with Next.js.
• Tips for launching a minimum viable product (MVP).

Share those stories. People love real examples.

Set Up a Blog

A good place to start is creating a blog on your website. Use your SaaS’s framework, like Next.js, to build a simple blog.

Focus on:

• A clean design.
• Writing about topics your audience cares about.

Don’t overthink it. The content is what matters.

Consistency Over Perfection

Publishing regularly builds momentum. It’s better to post a short, helpful article every week than a long, polished one every few months. Over time, you’ll improve your writing and get faster.

Think About Your Audience

To come up with ideas, think about your target audience. What questions do they ask? What are their biggest frustrations?

Examples:

• If you’re creating a SaaS boilerplate like faststartup.dev, your audience might want to know how to save time in development or how to create a scalable MVP. Write content that speaks directly to them.

Share Everywhere

Once you’ve written something, share it everywhere. Post it on Twitter, LinkedIn, or any communities where your audience hangs out.

If you’re on Reddit or forums like Indie Hackers, join conversations and share your posts when it makes sense.

Pro Tip: Don’t just drop links—add value to the discussion.

Repurpose Your Content

You can also repurpose your content.

Ideas:

• Turn a blog post into a video.
• Break it into tweets.
• Record a podcast.

The more ways you share your content, the more people will see it. Repurposing also saves time because you’re using the same ideas in different formats.

Create Guides

Another way to grow your SaaS through content is by creating guides. Guides are longer pieces of content that go deep into a topic.

Example: If your SaaS focuses on building MVPs, write a step-by-step guide on how to build one with your boilerplate. Make it detailed and actionable so readers can follow along and get results.

Good guides do two things:

1. They show your expertise.
2. They provide immediate value.

SEO Basics

SEO is another important part of content. You don’t need to be an expert to get started. Use simple tools like Google’s Keyword Planner or Ahrefs to find what people are searching for.

Focus on Keywords:

• Relevant to your SaaS.
• Example: If you’re targeting “Next.js boilerplate,” create content around that topic. Write posts that explain what a boilerplate is, why Next.js is great, and how your product can help.

Internal and External Links

Don’t forget to include internal links in your content. If you’ve written multiple posts, link them together. This keeps readers on your site longer and helps search engines understand your content better.

External links to trusted resources are also good for SEO, as they show you’re providing valuable context.

Evergreen Content

If you’re short on time, focus on evergreen content. These are posts that stay relevant for a long time.

Examples:

• A guide to creating SaaS products.
• Tips for using a Next.js framework.

Evergreen content gives you better long-term results.

Build Your Strategy

Building a content strategy might sound overwhelming, but it’s just about starting small and being consistent. Write one post this week. Share it. See how people respond. Use their feedback to improve.

Over time, you’ll build a library of content that brings traffic and trust to your SaaS.

Final Thoughts

Remember, content isn’t just about getting more visitors. It’s about helping people. When you help someone solve a problem, they’ll remember you. And when it’s time for them to choose a SaaS, they’ll think of you first.

Start writing. Share your knowledge. Your SaaS business will grow faster than you think.